The show guide for town & country shows
Your programme, traders and sponsors earning together — a digital companion that adds to what your partners will pay, instead of competing with your print.
Shows your size sit in the middle: big enough that visitors expect a proper map and schedule on their phones, not yet big enough for the budgets the flagship shows spend getting one. And the commercial side — vendor listings, sponsor visibility, programme advertising — is usually revenue left on the table because nobody has time to run it.
Everything the flagship shows' apps do — map, schedule, announcements, offline — without a build project, and with no app for visitors to download.
Traders and sponsors manage their own listings, so the guide fills itself instead of becoming a committee job.
You set what your partners pay and keep all of it — a page every visitor sees, with numbers to show them afterwards, is worth more than a line in the programme.
If your programme sales matter, you can keep the full timetable behind a paid unlock, with the money going straight to the show.
Go deeper: how the showground map builder works — satellite tracing, automatic illustration, and a map visitors can use offline.
One dashboard, the whole committee
Invite committee members at no extra charge and split the work the way your committee already does: one person builds the map, another imports the schedule, someone else invites the vendors. Everyone sees the same readiness checklist, so nothing falls between roles.
Know what worked — and earn from it
Paper programmes can't tell you which rings drew the crowds or which trade stands got the foot traffic. Counted, honest visitor data does — and it's what turns next year's sponsor conversation from an estimate into evidence.
Run your own numbers
How many traders, sponsors and advertisers you have, and what you'd add to each once they have a page every visitor sees. The calculator starts at a show your size — replace the figures with yours.
The Town licence, in full
£599 a year, everything included — the same product every band gets, priced for a show your size.
Every band and every partner fee, side by side: the full price table →
Create your showFrequently asked questions
How does the trader and sponsor side actually work?
Every trader, sponsor and advertiser you add gets their own page in your show guide, and you pay a small fee for each one. What you charge them is entirely your business, and you keep all of it — most shows add a little to the pitch fee or the sponsorship they already sell. Invites carry your show's name, and partners fill in their own pages.
Can vendors really manage their own listings?
Yes — each vendor gets a simple invitation link and edits their own listing: description, images, offers, and where they are on the map. The people with the most reason to keep the content rich are the ones maintaining it.
What does setup involve for a show our size?
A committee member sets up the show through a guided process; the schedule can be imported from your existing programme document rather than typed in. Most shows are live within a couple of weeks of starting.
Does it compete with our printed programme?
No — it's designed as a companion. Many shows put a QR code on the programme cover and let visitors choose, while others use the guide to trim their print run. And if programme sales matter to you, you can keep the full timetable behind a paid unlock, with the money going straight to the show.
What happens when the showground signal is poor?
The map, pins and schedule keep working on visitors' phones with no signal at all. Showgrounds on show day are some of the hardest places in Britain to get a connection, so the guide is built offline-first as standard.