The show guide for town & country shows
Your programme, vendors, and sponsors earning together — a digital companion that adds revenue instead of competing with it.
Shows your size sit in the middle: big enough that visitors expect a proper map and schedule on their phones, not yet big enough for the budgets the flagship shows spend getting one. And the commercial side — vendor listings, sponsor visibility, programme advertising — is usually revenue left on the table because nobody has time to run it.
Everything the flagship shows' apps do — map, schedule, announcements, offline — without a build project or a budget line.
Vendors and sponsors manage their own listings, so the guide fills itself instead of becoming a committee job.
When partners upgrade their listings, they pay and your show keeps the majority share — the guide earns alongside the show.
The digital programme carries an organiser revenue share: it adds income next to your printed programme rather than competing with it.
Go deeper: how the showground map builder works — satellite tracing, automatic illustration, and a map visitors can use offline.
One dashboard, the whole committee
Invite committee members at no extra charge and split the work the way your committee already does: one person builds the map, another imports the schedule, someone else invites the vendors. Everyone sees the same readiness checklist, so nothing falls between roles.
Know what worked — and earn from it
Paper programmes can't tell you which rings drew the crowds or which trade stands got the foot traffic. Counted, honest visitor data does — and it's what turns next year's sponsor conversation from an estimate into evidence.
See what your show could earn
Vendor upgrades, sponsor placements and programme advertising are income that doesn't exist on paper. The sliders are set to a show your size — adjust them to yours.
The Town plan, in full
£599 per show, one-off, everything included — and for many shows this size, partner upgrades earn it back before show day.
Frequently asked questions
How does the vendor and sponsor revenue actually work?
Vendors, sponsors and advertisers get their own listings in your show guide. The basic listings are free and self-managed; when a partner chooses a paid upgrade, they pay through the platform and your show keeps the majority share automatically. There's nothing for the committee to invoice, chase, or administer.
Can vendors really manage their own listings?
Yes — each vendor gets a simple invitation link and edits their own listing: description, images, offers, and where they are on the map. The people with the most reason to keep the content rich are the ones maintaining it.
What does setup involve for a show our size?
A committee member sets up the show through a guided process; the schedule can be imported from your existing programme document rather than typed in. Most shows are live within a couple of weeks of starting.
Does it compete with our printed programme?
No — it's designed as a companion. Many shows put a QR code on the programme cover and let visitors choose, while others use the guide to trim their print run. Because the digital programme carries an organiser revenue share, it adds income alongside print rather than cannibalising it.
What happens when the showground signal is poor?
The map, pins and schedule keep working on visitors' phones with no signal at all. Showgrounds on show day are some of the hardest places in Britain to get a connection, so the guide is built offline-first as standard.