ShowDayGuide
For Partners

Reach the shows that matter to you

Tens of thousands of show-goers. Programmes they actually open. Analytics that tell you what worked. Three commercial products, priced to fit any business — from a village show pitch to a national brand activation.

Vendors

Trade stands, food vans, craft sellers, services, charity stalls — any business with a physical pitch at the show.

Your stall in every visitor's pocket.
  • Your own page with a header banner, logo, and a show-day offer
  • Phone + email visible to visitors during your tier's window
  • Post-show visibility: up to 14 days after the gates close
  • Push offers and Featured placement on top tiers
From £30 per show.
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Sponsors

Back a class, a section, a trophy, or the whole show. From local feed suppliers to national agricultural brands.

Your name on what you back.
  • Logo + dedicated sponsor page with click-through links
  • Placement scales to scope — class, section, ring, or show-wide
  • Push notification rights on Premium and Headline tiers
  • Post-show visibility up to 14 days, with full engagement analytics
From £75 per show.
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Advertisers

Reach show visitors without a stand or sponsorship tie-in. From local businesses to regional brands to national consumer products.

Modern programme advertising. Measurable, every time.
  • Three tiers: simple listing, image card, or featured placement
  • Scales by show size — match your audience reach to your budget
  • Appears on home, sections, schedule, and vendor directory pages
  • Impressions, click-throughs, conversions — data you can actually use
From £25 per show.
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Quick reference

Side by side

Each product suits a different kind of business. Most shows have all three; most partners pick one to start.

FeatureVendorSponsorAdvertiser
Has a physical stand at the showYesMaybeNo
Tied to a class, section, or trophyNoYes (or whole show)No
Push notifications to visitorsSilver & Gold tiersPremium & Headline tiersFeatured tier only
Post-show visibilityUp to 14 daysUp to 14 daysUp to 14 days (Featured tier)
Real-time analyticsYes (Enhanced+)YesYes
Typical exampleFood van, craft stall, dog trainer, charity standFeed brand backing a livestock class; bank sponsoring the main ringLocal estate agent; regional supplier; national consumer brand

Many businesses are more than one. A local pub might be a vendor, a sponsor, and an advertiser. A regional feed brand might be a sponsor at five shows and an advertiser at twenty. Each placement is priced independently; bundle discounts available where shows offer them.

How it works

Self-service signup. Real analytics. Show keeps the larger share.

Self-service signup is launching shortly. You'll be able to choose your show, pick your tier, write your copy, upload your assets, and pay through Stripe in a few minutes — your placement live the same day.

In the meantime, get in touch. Use the green button below and tell us what you're after. We'll come back within one working day with shows, tier options, and pricing for your scale.

After the show, you get the data: impressions, click-throughs, directions tapped, post-show engagement. The kind of reporting that lets you renew with confidence next year — or scale up.

FAQs

The questions other partners asked first

What's the difference between a vendor, sponsor, and advertiser?
A vendor has a physical stand at the show and pays for a digital listing with a header banner, logo, products, and contact details. A sponsor backs a specific part of the show — a class, section, trophy, or attraction — and gets a credit or placement tied to that part. An advertiser pays purely for digital programme placement, with no tie-in to a show element. Most shows have a mix of all three.
How do I sign up?
Self-service signup is launching shortly — you'll be able to choose your show, pick your tier, fill in your details, and pay through Stripe in a few minutes. In the meantime, get in touch (via the green button at the bottom of this page) and we'll have you set up within one working day. Payment is processed by ShowDayGuide; the show organiser keeps the larger share of every transaction.
Can I be more than one type of partner at the same show?
Yes — and many businesses are. A regional brand might be a sponsor (backing a class) and an advertiser (taking a programme placement) at the same show. A local pub might be a vendor (running the bar), a sponsor, and an advertiser. Each placement is priced independently. Bundle discounts may be available depending on the show.
How much reach can I actually expect?
Reach scales with show size and tier. A village show might bring 1,500 – 3,000 visitors over a weekend; a county show 8,000 – 25,000; a major or flagship show 30,000 – 200,000+. Your placement is visible to everyone who opens that show on their phone, with real impression and click-through analytics so you can see exactly what your money bought.
What's the cancellation / refund policy?
Full refund within 7 days of payment if your content hasn't gone live and no AI features have been used. After your placement is live, it's non-refundable — the placement IS the service. Show cancellation by the organiser triggers separate refund handling under our partner terms.
Can I do print and digital together?
Absolutely. For shows distributing both, ask the organiser about combined print-plus-digital packages. The digital placement adds reach, click-throughs, analytics, and post-show visibility that print can't offer — without taking anything away from the print version.
Will my placement reach the right audience?
Visitors browsing a show's digital guide see your placement wherever it sits — on the map (vendors), in the section pages (sponsors), or in placement spots across the guide (advertisers). All placements get real analytics — how many visitors saw it, how many tapped through, where they came from. No more 'I hope someone read the back page.'

Ready to put your business in front of the right audience?

Tell us about your business, your budget, and the shows on your radar. We'll come back within one working day with options that fit. No commitment, no pressure.