ShowDayGuide
For Partners

Reach the shows that matter to you

Tens of thousands of show-goers. Programmes they actually open. Analytics that tell you what worked. Three ways in, each arranged with the show — from a village show pitch to a national brand activation.

Vendors

Trade stands, food vans, craft sellers, services, charity stalls — any business with a physical pitch at the show.

Your stall in every visitor's pocket.
  • Your own page with a header banner, logo, and a show-day offer
  • Included by your show — every trader gets their own page
  • Post-show visibility: up to 14 days after the gates close
  • Push offers and Featured placement with an optional upgrade
Your page is paid for by your show. Optional upgrades are priced by show size.
Learn more

Sponsors

Back a class, a section, a trophy, or the whole show. From local feed suppliers to national agricultural brands.

Your name on what you back.
  • Logo + dedicated sponsor page with click-through links
  • Placement scales to scope — class, section, ring, or show-wide
  • Push notification rights on Premium and Headline tiers
  • Post-show visibility up to 14 days, with full engagement analytics
Your Digital placement is included with your sponsorship, paid for by your show.
Learn more

Advertisers

Reach show visitors without a stand or sponsorship tie-in. From local businesses to regional brands to national consumer products.

Modern programme advertising. Measurable, every time.
  • Three tiers: simple listing, image card, or featured placement
  • One show at a time, no ongoing commitment
  • Appears on home, sections, schedule, and vendor directory pages
  • Impressions, click-throughs, conversions — data you can actually use
Your Listing is included with your advert, paid for by your show.
Learn more
Quick reference

Side by side

Each product suits a different kind of business. Most shows have all three; most partners pick one to start.

FeatureVendorSponsorAdvertiser
Has a physical stand at the showYesMaybeNo
Tied to a class, section, or trophyNoYes (or whole show)No
Push notifications to visitorsSilver & Gold upgradesPremium & Headline tiersFeatured tier only
Post-show visibilityUp to 14 daysUp to 14 daysUp to 14 days (Featured tier)
Real-time analyticsYesYesYes
Typical exampleFood van, craft stall, dog trainer, charity standFeed brand backing a livestock class; bank sponsoring the main ringLocal estate agent; regional supplier; national consumer brand

Many businesses are more than one. A local pub might be a vendor, a sponsor, and an advertiser. A regional feed brand might be a sponsor at five shows and an advertiser at twenty. Each placement is agreed with its show, and a show may package them together at its own price.

How it works

Arranged with the show. Real analytics after it.

You deal with the show. Traders get their page with their pitch. Sponsors and advertisers agree their placement with the show and pay the show at its own price. The show adds you to its guide and sends you a link to write your copy and upload your logo and photos.

Don't know the organiser? Get in touch. Use the green button below and tell us what you're after. We'll come back within one working day with shows that fit, and put you in touch with them.

After the show, you get the data: impressions, click-throughs, directions tapped, post-show engagement. The kind of reporting that lets you renew with confidence next year — or scale up.

FAQs

The questions other partners asked first

What's the difference between a vendor, sponsor, and advertiser?
A vendor has a physical stand at the show and gets their own page in the show guide — logo, products, offer and contact details — included by the show. A sponsor backs a specific part of the show — a class, section, trophy, ring or the whole event — and gets a placement tied to that part. An advertiser takes a placement in the guide with no tie-in to a show element. Most shows have a mix of all three.
How do I sign up, and who do I pay?
Through the show. Traders get their page with their pitch; sponsors and advertisers agree their placement with the show and pay the show, at the show's own price. The show adds you to its guide and sends you a link to add your details. The only thing you ever buy from us is a trader's optional upgrade. Don't know the organiser? Use the green button at the bottom of this page and we'll put you in touch within one working day.
Can I be more than one type of partner at the same show?
Yes — and many businesses are. A regional brand might be a sponsor (backing a class) and an advertiser (taking a programme placement) at the same show. A local pub might be a vendor (running the bar), a sponsor, and an advertiser. Each placement is agreed with the show, and a show may package them together at its own price.
How much reach can I actually expect?
Reach scales with show size and tier. A Village show brings up to 2,000 visitors; a Town show 2,000–20,000; a County show 20,000–50,000; a Flagship show 50,000 or more. Your placement is visible to everyone who opens that show on their phone, with real impression and click-through analytics so you can see exactly what your money bought.
What's the cancellation / refund policy?
Sponsorships and adverts are agreed with the show, so cancellation and refunds are between you and the show. A trader's upgrade bought from us is fully refundable within 7 days of payment if it hasn't gone live and no AI features have been used; once live, it's non-refundable — the placement is the service.
Can I do print and digital together?
Absolutely. For shows distributing both, ask the organiser about combined print-plus-digital packages. The digital placement adds reach, click-throughs, analytics, and post-show visibility that print can't offer — without taking anything away from the print version.
Will my placement reach the right audience?
Visitors browsing a show's digital guide see your placement wherever it sits — on the map (vendors), in the section pages (sponsors), or in placement spots across the guide (advertisers). All placements get real analytics — how many visitors saw it, how many tapped through, where they came from. No more 'I hope someone read the back page.'

Ready to put your business in front of the right audience?

Tell us about your business and the shows on your radar. We'll come back within one working day and put you in touch with the shows that fit. No commitment, no pressure.