For Sponsors
Get your brand noticed like never before
With data to prove it worked.
Next level exposure
Run a campaign — not a placement.
Print sponsorship is passive. Your logo sits there. You hope people see it. You can't prove anything. ShowDayGuide™ sponsorship is active. You get tools. You make decisions. You see what worked.
Push notifications
Fire a notification straight to opted-in visitors' phones whenever you want. "Pop by Stand 14 between 2-4pm for a free trial." "Cake judging starting in the main marquee." Premium gets one push; Headline gets two; Principal Partner negotiates.
Sponsor announcements
Post a persistent announcement on the show page itself. Sits in a dedicated sponsor announcements area, visible to every visitor who opens the page. Premium gets one; Headline gets top placement. Print can't do this.
Real engagement data
Impressions, click-throughs, dwell time, source breakdown. Premium and above gets the full dashboard. Post-show analytics report delivered by email for Headline and Principal Partner tiers.
Sample sponsor analytics dashboard — Northumbrian Bank Headline sponsorship
The bigger picture
Three things print sponsorship can't do
Real engagement data
Not 'the printed programme had 3,500 copies.' Real numbers: 1,847 visitors saw your logo on the main ring header, 312 tapped through to your website, 47 contacted you within a week. Your year-on-year renewal pitch writes itself.
Pre-show, show-day, post-show
Your placement goes live about 2 weeks before show day — not whenever the show happens to publish, which can be months ahead. Visitors planning their day see it. Show-day visitors see it. Visitors browsing the directory in the days after see it too. Print can't reach the planning phase or the post-show window properly.
Permanent brand association in the show's archive
When the show ends and the page is archived, your name and logo stay associated with that show forever. Visitors looking up 'Oakshire County Show 2026' in 2028 still see who backed it. Print lasts a week at best; archive permanence is a long-tail brand asset print can't replicate.
Sponsorship Packages
Pick a tier. Pick a show. Pay once.
Pricing scales by show size so a Village-show class sponsorship costs Village-show money. Sponsors at County+ shows often buy multiple Headline placements at different scopes (e.g. one show-wide, one for the main ring, one for a section).
Digital
Get the logo. Get the link. Get the data.
Your logo on the show's sponsor section, your name next to the class or section you back, and a dedicated sponsor profile page visitors can land on.
- Logo in the sponsors section of the show page
- Logo next to your scoped element (class, section, ring, attraction)
- Dedicated sponsor profile page with click-through to your website
- Live from 2 weeks before the show, through 3 days after
- Basic engagement analytics (impressions, click-throughs)
- Logo retained on archived show page (perpetual brand association)
Village
£75
Town
£150
County
£300
Flagship
£600
Most chosen
Premium
Banner. Push notification. Active campaign tools.
Step up to header-level brand visibility and active campaign tools — a push notification you fire when you choose, and a sponsor announcement that sits on the show page.
- Everything in Digital, plus —
- Banner placement on show page header
- 1 push notification — fire it when you want it
- Sponsor announcement on the show page (persistent during show day)
- Live from 2 weeks before the show, through 7 days after
- Full engagement analytics (impressions, clicks, dwell time, source)
Village
£200
Town
£400
County
£750
Flagship
£1,500
Headline
Top placement. Two pushes. Premium analytics.
Top-of-page placement priority, two push notifications, a top-placement sponsor announcement, detailed analytics covering reach, engagement, and conversion. Multiple Headline placements per show are supported — one for the main ring, one for a section, one for the whole show.
- Everything in Premium, plus —
- Top-of-page placement priority across all sponsor surfaces
- 1 push during show + 1 push after show
- Top-placement sponsor announcement
- Live from 2 weeks before the show, through 14 days after
- Permanent logo + name retention on archived show page
Village
£400
Town
£800
County
£1,500
Flagship
£3,000
Found the tier that fits? Send an enquiry and we'll come back within one working day with shows that match and placement options for your scope and budget.
The top tier
Become a show's Principal Partner
The singular top-of-house position. One per show. The digital equivalent of being the show's main sponsor in print — with the analytics, the archive permanence, and the campaign tools print could never offer.
Principal Partner · Enquiry only
The show's flagship commercial relationship
Presented-by sponsor recognition · Permanent archive co-branding
Hero-band recognition
Your logo and name in the show page hero band — singular, prominent, deliberately unobstructed.
All Headline-tier features
Every campaign tool, every analytic, every placement surface — at the most prominent level.
Bespoke push & announcement rights
Typically 3-4 push notifications, premium sponsor announcement placement, negotiated to your campaign needs.
Permanent archive co-branding
Visitors looking up the show in 2028 see “[Show] 2026 — in association with [you]”. Forever. Print can't do that.
Right-of-first-refusal honoured
If you're already the show's print main sponsor, you get first refusal on the digital position before it opens to anyone else.
Multi-year commitment options
Lock in renewals at a reduced rate — Y2 5% off, Y3 10% off. Year-on-year brand consistency at scale.
Bespoke pricing — tailored to the show's scale and your campaign objectives
Principal Partner pricing is by enquiry. We work with the show organiser, check existing relationships, and come back to you within one working day with a tailored proposal. No published price means no one-size-fits-all pretending — every Principal Partner relationship is genuinely different.
Pick what fits your brand
Six ways to sponsor a show
Match your brand to what you back. A feed brand sponsors a sheep section. A bank sponsors the main ring. A 4×4 dealer sponsors the off-road area. A national insurer becomes Principal Partner.
Show-wide
Your brand on the show home page. The flagship position. Visible to every visitor who opens the show — the moment they arrive on the showground or the night before.
Section
Back a whole section — dog, sheep, equestrian, handicraft, food, kids' area. Your name and logo at the top of every page within that section.
Ring or attraction
Back a specific space — the main ring, the countryside tent, the kids' fun zone. Visitors finding directions to that space see your sponsorship inline.
Class or trophy
Back a specific class or trophy. Common at agricultural shows where individual classes have £15-£60 sponsorships — now with real visibility instead of just a programme line.
Group / sub-section
Back a group within a larger section — e.g. the Bluefaced Leicester classes within sheep. Pricing scales to the size of the group.
Multi-show sponsorship
Sponsor multiple shows in a circuit. Build brand consistency across your region. Bundle pricing available; talk to us.
What you actually buy
Three things print sponsorship can't deliver
Real reach, a live window that's weeks not days, and permanent association with the show. The numbers vary by show size and tier — the shape of the value doesn't.
Thousands of visitors per show
From Village shows (~2,000 visitors) to Flagship events (50,000+). Real impression and click-through analytics delivered post-show — exact numbers, not estimates.
Weeks of live placement
Goes live about 2 weeks before show day. Stays live for 3–14 days after the show depending on tier. Print sponsorship reaches the show weekend; digital reaches the planning window too.
Forever on the archived show page
When the show ends and the page archives, your name and logo stay associated with that show permanently. Visitors looking up the show in 2028 still see who backed it. Print lasts a week at best.
And the part numbers can't capture — your brand sitting next to the class, ring, or whole show.
How it works
Self-service signup. One working day to live.
Digital, Premium, and Headline are self-service. Pick your show, pick your tier and scope, upload your logo, pay through Stripe — placement live the same day. Self-service signup is launching shortly; in the meantime, use the green button below and we'll set it up for you within one working day.
Principal Partner is enquiry-only. Because it's the singular top-of-house position, we check with the show organiser first to make sure it doesn't step on any existing relationship. Bespoke pricing tailored to the show's scale and your campaign objectives. Tell us what you have in mind and we'll come back within one working day.
Already sponsor shows in print? Keep doing it — add digital on top. The two work together. Many of our sponsors continue their print sponsorship and add a paid digital placement to get the analytics, push notifications, and archive retention print can't offer. If you're already a show's print main sponsor, you get right-of-first-refusal on the Principal Partner position — mention it in your enquiry.
FAQs
The questions other sponsors asked first
What's the difference between a sponsor and an advertiser?
A sponsor backs a specific part of the show — a class, section, trophy, ring, or the whole event. You're tied to a show element your brand cares about. An advertiser pays purely for placement (homepage, schedule, directory) with no tie-in to a show element. Different products, different commercial structures. Most commercial brands at agricultural shows are sponsors because the brand-element association is the point.
How do I pick the right placement scope?
Match the placement to your brand's relevance. A feed brand sponsors the sheep section. A bank sponsors the main ring. A regional Land Rover dealer sponsors the 4x4 area. A national insurer sponsors the whole show as Principal Partner. The scope determines visibility and price — show-wide is most valuable, class-level is most affordable. Talk to us if you're not sure; we can recommend based on your audience.
What is the Principal Partner tier?
Principal Partner is the singular top-of-house commercial sponsor position — the digital equivalent of being the show's main sponsor in print. One per show (occasionally two by special arrangement at multi-day shows). Includes presented-by recognition in the show page hero band, permanent 'in association with' archive retention, and bespoke push and announcement rights. Pricing is by enquiry — tailored to the show's scale and your existing relationship with it. Use the green button below to enquire.
Can I have multiple Headline placements at one show?
Yes. At larger shows it's normal to have one show-wide Headline, plus a main-ring Headline, plus a section Headline — each a separate placement, each priced at its tier. The Principal Partner tier above is the singular position. Headline is plural-allowed by design — bigger shows have multiple top-tier commercial partners, and the platform supports that.
Can I also keep my print sponsorship?
Absolutely — the two work together. Many of our sponsors continue their print sponsorship and add a paid digital placement on top to get the analytics, push notifications, and archive retention print can't offer. If you already have an existing relationship with the show as their print main sponsor, mention it in your enquiry — you'll get right-of-first-refusal on the Principal Partner digital position before it opens to anyone else.
How much reach can I actually expect?
Reach scales with show size and placement scope. A Village show might bring 1,500–3,000 visitors over a weekend; a Town show 8,000–25,000; a County show 30,000–200,000+. Show-wide placements reach all of them; scoped placements reach the proportion who view that section. All placements include real impression and click-through analytics — exact numbers, not estimates.
How do push notifications and sponsor announcements work?
Premium and Headline tier sponsors get two distinct campaign tools. Push notifications go directly to opted-in visitors' phones — Premium gets 1, Headline gets 2 (one during, one after). Sponsor announcements sit prominently on the show page itself — Premium gets one in the sponsor announcements area, Headline gets top placement. Both are tools you use when you want — compose your message, choose when to fire, and reach visitors who opened the show that day. Print can't do either.
Can I get analytics on what worked?
Yes — every paid sponsor placement gets analytics from launch. Digital tier shows impressions and click-throughs. Premium adds dwell time, source breakdown, and pre/during/post-show split. Headline includes a full post-show report delivered by email. Principal Partner gets full analytics plus a monthly summary email — the kind of evidence you need to make next year's renewal case a foregone conclusion.
What happens to my placement when the show ends?
Your full placement page stays live for 3-14 days post-show depending on tier (Digital 3 days, Premium 7, Headline 14). After that the show enters its archive state. Digital, Premium, and Headline retain logo + name on the archived show page indefinitely. Principal Partner retains presented-by recognition with 'in association with' framing in the archived show page hero band — permanent. Visitors looking up the show in 2028 still see who backed it.
How do I sign up?
Self-service signup for Digital, Premium, and Headline tiers is launching shortly. Principal Partner is enquiry-only — we work with the show organiser to make sure it doesn't conflict with existing relationships. In the meantime, use the green 'Sponsor enquiry' button below for any tier. We'll come back within one working day with options.
What if the show is cancelled or postponed?
Refund handling is documented in our partner terms. Show cancellation by the organiser triggers a refund process. Show postponement typically transfers your placement to the new date at no extra cost. Principal Partner placements have specific terms agreed at point of sale.