For Sponsors
Get your brand noticed like never before
With data to prove it worked.
Next level exposure
Run a campaign — not a placement.
Print sponsorship is passive. Your logo sits there. You hope people see it. You can't prove anything. ShowDayGuide™ sponsorship is active. You get tools. You make decisions. You see what worked.
Push notifications
Fire a notification straight to opted-in visitors' phones whenever you want. "Pop by Stand 14 between 2-4pm for a free trial." "Cake judging starting in the main marquee." Premium gets one push; Headline and Principal Partner get two.
Sponsor announcements
Post a persistent announcement on the show page itself. Sits in a dedicated sponsor announcements area, visible to every visitor who opens the page. Premium gets one; Headline gets top placement. Print can't do this.
Real engagement data
Impressions, click-throughs, source breakdown. Premium and above gets the full dashboard, with the pre/during/post-show split and per-surface reach.
Sample sponsor analytics dashboard — Northumbrian Bank Headline sponsorship
The bigger picture
Three things print sponsorship can't do
Real engagement data
Not 'the printed programme had 3,500 copies.' Real numbers: 1,847 visitors saw your logo on the main ring header, 312 tapped through to your website, 47 contacted you within a week. Your year-on-year renewal pitch writes itself.
Pre-show, show-day, post-show
Your placement goes live before show day — not whenever the show happens to publish, which can be months ahead. Visitors planning their day see it. Show-day visitors see it. Visitors browsing the directory in the days after see it too. Print can't reach the planning phase or the post-show window properly.
Permanent brand association in the show's archive
When the show ends and the page is archived, your name and logo stay associated with that show forever. Visitors looking up 'Oakshire County Show 2026' in 2028 still see who backed it. Print lasts a week at best; archive permanence is a long-tail brand asset print can't replicate.
Sponsorship tiers
Pick a tier. Pick what you back. Agree it with the show.
Digital comes with every sponsorship — your show pays for it. Premium and Headline are upgrades you arrange with the show. Every show sets its own sponsorship prices, so a Village-show class sponsorship costs Village-show money. Sponsors at larger shows often take several Headline placements at different scopes (e.g. one show-wide, one for the main ring, one for a section).
Every sponsor gets this
Digital
Get the logo. Get the link. Get the data.
Your logo on the show's sponsor section, your name next to the class or section you back, and a dedicated sponsor profile page visitors can land on.
- Logo in the sponsors section of the show page
- Your name against your scoped element (class, section, ring, attraction)
- Dedicated sponsor profile page with a call-to-action button — your own button text (‘Book now’, ‘Get offer’)
- Live from 3 days before the show, through 3 days after
- Basic engagement analytics (impressions, click-throughs)
- Name retained on the archived show page (lasting brand association)
Included for every sponsor — paid for by your show.
Premium
Second button. Push notification. Active campaign tools.
Step up to active campaign tools — a second call-to-action button with your own text, a push notification you fire when you choose, and a sponsor announcement that sits on the show page.
- Everything in Digital, plus —
- Second call-to-action button on your card and profile page
- 1 push notification — fire it when you want it
- Sponsor announcement on the show page (persistent during show day)
- Live from 3 days before the show, through 7 days after
- Full engagement analytics (impressions, clicks, source)
Upgrade through your show — ask the organiser.
Headline
Top placement. Two pushes. Premium analytics.
Top-of-page placement priority, two push notifications, a top-placement sponsor announcement, detailed analytics covering reach, engagement, and conversion. Multiple Headline placements per show are supported — one for the main ring, one for a section, one for the whole show.
- Everything in Premium, plus —
- Wide feature banner — the full-page programme-sponsor treatment
- Top-of-page placement priority across all sponsor surfaces
- 1 push during show + 1 push after show
- Top-placement sponsor announcement
- Live from 3 days before the show, through 14 days after
- Name retained on the archived show page after your placement ends
Upgrade through your show — ask the organiser.
Found the tier that fits? Send an enquiry and we'll come back within one working day with shows that match — and put you in touch with them.
The top tier
Become a show's Principal Partner
The singular top-of-house position. One per show. The digital equivalent of being the show's main sponsor in print — with the analytics, the archive permanence, and the campaign tools print could never offer.
Principal Partner · One per show
The show's flagship commercial relationship
Presented-by sponsor recognition · Permanent archive co-branding
Hero-band recognition
Your logo and name in the show page hero band — singular, prominent, deliberately unobstructed.
All Headline-tier features
Every campaign tool, every analytic, every placement surface — at the most prominent level.
Top-placement campaign tools
Two push notifications and the top sponsor announcement placement — the most prominent position the show has.
Permanent archive co-branding
Visitors looking up the show in 2028 see “[Show] 2026 — in association with [you]”. Forever. Print can't do that.
The natural next step for a main sponsor
Already the show's main sponsor in print? You're the obvious Principal Partner — talk to the show before the position goes to anyone else.
Year-on-year consistency
Renew with the show each year and the archive builds a record of your support, season after season.
Arranged with the show, at the show's price
There is one Principal Partner per show, and the show decides who it is and what it costs. Tell us which show you have in mind and we'll put you in touch with the organiser within one working day.
Pick what fits your brand
Six ways to sponsor a show
Match your brand to what you back. A feed brand sponsors a sheep section. A bank sponsors the main ring. A 4×4 dealer sponsors the off-road area. A national insurer becomes Principal Partner.
Show-wide
Your brand on the show home page. The flagship position. Visible to every visitor who opens the show — the moment they arrive on the showground or the night before.
Section
Back a whole section — dog, sheep, equestrian, handicraft, food, kids' area. Your name and logo at the top of every page within that section.
Ring or attraction
Back a specific space — the main ring, the countryside tent, the kids' fun zone. Visitors looking up that space see your sponsorship alongside it.
Class or trophy
Back a specific class or trophy. Common at agricultural shows where individual classes have £15-£60 sponsorships — now with real visibility instead of just a programme line.
Group / sub-section
Back a group within a larger section — e.g. the Bluefaced Leicester classes within sheep.
Multi-show sponsorship
Sponsor several shows across your region for brand consistency. Each show sets its own sponsorship price — tell us which shows you're interested in and we'll put you in touch with each one.
What you actually buy
Three things print sponsorship can't deliver
Real reach, a live window that's weeks not days, and permanent association with the show. The numbers vary by show size and tier — the shape of the value doesn't.
Thousands of visitors per show
From Village shows (~2,000 visitors) to Flagship events (50,000+). Real impression and click-through analytics in your own dashboard — exact numbers, not estimates.
Weeks of live placement
Goes live before show day. Stays live for 3–14 days after the show depending on tier. Print sponsorship reaches the show weekend; digital reaches the planning window too.
Forever on the archived show page
When the show ends and the page archives, your name and logo stay associated with that show permanently. Visitors looking up the show in 2028 still see who backed it. Print lasts a week at best.
And the part numbers can't capture — your brand sitting next to the class, ring, or whole show.
How it works
Agree it with the show. Upload your logo. You're live.
You sponsor the show, so you deal with the show. Agree your tier and scope with the organiser and pay the show at its own price. The show adds you to its guide and sends you a link to upload your logo, your button text and your offer — and your placement goes live on the show's schedule.
Don't know the organiser? We'll introduce you. Tell us your brand, your region and what you'd like to back, and we'll come back within one working day with shows that fit — and put you in touch with them.
Already sponsor shows in print? Keep doing it — add digital on top. The two work together. Many sponsors keep their print sponsorship and add a digital placement to get the analytics, push notifications and archive retention print can't offer. If you're already a show's main sponsor in print, ask the show about becoming its Principal Partner.
FAQs
The questions other sponsors asked first
What's the difference between a sponsor and an advertiser?
A sponsor backs a specific part of the show — a class, section, trophy, ring, or the whole event. You're tied to a show element your brand cares about. An advertiser pays purely for placement (homepage, schedule, directory) with no tie-in to a show element. Different products for different aims. Most commercial brands at agricultural shows are sponsors because the brand-element association is the point.
How do I pick the right placement scope?
Match the placement to your brand's relevance. A feed brand sponsors the sheep section. A bank sponsors the main ring. A regional Land Rover dealer sponsors the 4x4 area. A national insurer sponsors the whole show as Principal Partner. Show-wide reaches everyone; a class or section reaches the visitors who care about it most. The show sets the price for each. Talk to us if you're not sure; we can recommend based on your audience.
What is the Principal Partner tier?
Principal Partner is the singular top-of-house commercial sponsor position — the digital equivalent of being the show's main sponsor in print. One per show. Includes presented-by recognition in the show page hero band, permanent 'in association with' archive retention, and every Headline campaign tool at the most prominent level. It's arranged with the show and priced by the show. Use the green button below to enquire and we'll put you in touch.
Can I have multiple Headline placements at one show?
Yes. At larger shows it's normal to have one show-wide Headline, plus a main-ring Headline, plus a section Headline — each a separate placement. The Principal Partner tier above is the singular position. Headline is plural-allowed by design — bigger shows have multiple top-tier commercial partners, and the platform supports that.
Can I also keep my print sponsorship?
Absolutely — the two work together. Many sponsors keep their print sponsorship and add a digital placement on top to get the analytics, push notifications and archive retention print can't offer. If you're already the show's main sponsor in print, you're the natural Principal Partner — talk to the show first.
How much reach can I actually expect?
Reach scales with show size and placement scope. A Village show brings up to 2,000 visitors; a Town show 2,000–20,000; a County show 20,000–50,000; a Flagship show 50,000 or more. Show-wide placements reach all of them; scoped placements reach the proportion who view that section. All placements include real impression and click-through analytics — exact numbers, not estimates.
How do push notifications and sponsor announcements work?
Premium and Headline tier sponsors get two distinct campaign tools. Push notifications go directly to opted-in visitors' phones — Premium gets 1, Headline gets 2 (one during, one after). Sponsor announcements sit prominently on the show page itself — Premium gets one in the sponsor announcements area, Headline gets top placement. Both are tools you use when you want — compose your message, choose when to fire, and reach visitors who opened the show that day. Print can't do either.
Can I get analytics on what worked?
Yes — every paid sponsor placement gets analytics from launch, in your own sponsor dashboard. Digital tier shows impressions and click-throughs. Premium adds source breakdown and the pre/during/post-show split. Headline gets the fullest picture across every surface your placement appears on — the kind of evidence you need to make next year's renewal case a foregone conclusion.
What happens to my placement when the show ends?
Your full placement page stays live for 3-14 days post-show depending on tier (Digital 3 days, Premium 7, Headline 14). After that the show enters its archive state and your name is retained on the archived show page indefinitely. Principal Partner retains presented-by recognition with 'in association with' framing in the archived show page hero band — permanent. Visitors looking up the show in 2028 still see who backed it.
How do I sign up, and who do I pay?
You sponsor the show, so you agree the sponsorship with the show and pay the show, at the show's own price. The show adds you to its guide and sends you a link to upload your logo and details. If you know which show you want, ask the organiser; if you don't, use the green 'Sponsor enquiry' button below and we'll put you in touch with shows that fit — within one working day.
What if the show is cancelled or postponed?
Your sponsorship is agreed with the show, so cancellation and refunds are between you and the show, on the show's own terms. If the show is postponed, your placement moves to the new date.