Found by Google and AI search
Your show gets its own page indexed by Google and surfaced by AI assistants like ChatGPT and Perplexity. People searching your show name or 'agricultural shows near me' find you — before show day, all year round.
For show organisers
Better show. More revenue. Less hassle.
Every visitor at your show has a phone in their pocket. ShowDayGuide™ turns it into an interactive map, live schedule, and announcement board — while unlocking revenue streams that don't exist with paper programmes.
Roughly how many visitors does your show get?
We'll tailor the page to shows your size.
Why go digital
Revenue streams paper can't deliver
ShowDayGuide™ doesn't replace your printed programme — it gives your traders, sponsors and advertisers something the programme never could. You set what they pay, and you keep all of it.
Sponsors pay more for digital
A printed-programme logo is exposure you can't measure. A digital placement is exposure with proof — logo views, profile-page visits, click-throughs to the sponsor's site, push-notification opens. Sponsors pay more because they can see what they're getting.
Traders get a page worth paying for
Every trader you add gets their own page — logo, description, products or menu, and a way for visitors to find them — live from before the show until days after it. That's exposure a programme listing never delivers, and it's why a show can ask a little more on the pitch fee.
Programme advertising, modernised
The advertising committee role at most shows hasn't changed in fifty years. ShowDayGuide™ gives those same advertisers — estate agents, funeral directors, local businesses — text listings, card adverts, and featured placements across multiple pages. Same audience, more reach.
Keep your programme sales
If your show has always sold a printed programme, you can keep the full timetable behind a paid unlock in the guide, with the money going straight to the show. The map and announcements stay free for every visitor.
Visitors find everything fast
GPS-anchored map, filterable schedule, real-time announcements, event reminders, works offline when 5,000 people saturate the cellular signal. Happier visitors stay longer, spend more, and come back next year.
See it in action
Set up your show in an evening
Watch a walkthrough of the organiser dashboard — from creating your show to publishing it.
If you can send an email and use a calendar on your phone, you'll find ShowDayGuide™ easy to learn.
What your visitors get
A companion, not a replacement
ShowDayGuide™ works alongside your printed programme and PA system. Visitors open a link on their phone — no app to download, no account to create.
Interactive map with GPS
Upload your site map, drop pins for key locations, and visitors see a live dot showing roughly where they are. Entrances, toilets, first aid, trade stands, rings — all tappable, all findable.
Live schedule with reminders
Visitors filter by ring, set push reminders, and never miss the events they came for. Delays and cancellations update instantly across every phone.
The full programme on one page
Sections, classes, trophies, section secretaries, judges — your printed programme's reference content, browsable, searchable and updatable.
Trader pages with real value
Every trader you add gets their own page with products, offers and social links — visible for days after the show ends. That post-show window is exposure a programme listing never gives them.
Works offline in patchy signal
Maps, pins and schedules save to visitors' phones automatically. When the mobile signal drops — and at a 5,000-person agricultural show, it will — ShowDayGuide™ keeps working.
Carry it forward next year
Run the same show annually? Once it has run, one click copies it for next year — map, schedule, sections and classes. Update the dates, re-invite your partners, and you're ready.
Your dashboard
Your committee can set this up
Invite committee members at no extra charge. Assign roles. Everyone contributes — one person does the map, another handles the schedule, someone else manages vendors. No training required.
Dashboard preview: setup status, recent enquiries, and quick links into map builder, schedule, vendors, sponsors and analytics.
Getting started
Four steps — one evening
Step 1
Create your show
Sign up, add your show name, dates and location. Your show gets a free listing page within minutes — visible on Google and AI search before you spend a penny.
Step 2
Build the experience
Upload your site map and drop pins, or use the map builder. Add your schedule — type it, import a spreadsheet, paste it from a Word doc, or photograph your printed programme and let AI extract it. Add vendors, sections, classes, dog policy, accessibility info.
Step 3
Publish
When you're happy, publish to visitors. Share the link or QR code — on your website, ticket confirmations, gate signs, social media. Visitors just tap and they're in.
Step 4
Run the show
On show day, post announcements, update the schedule in real time, and watch your show's analytics. After the show, use the engagement data to plan next year's show — and to back up bigger sponsor and advertiser proposals.
Your committee can do this in a single evening. No tech skills. No training. No designer. And next year, last year's show carries forward in one click.
Prove the value
See exactly how your show performs
Paper programmes can't tell you which rings drew the biggest crowds, which trade stands got the most foot traffic, or what visitors searched for on the day. ShowDayGuide™ can. Use the data to plan a better show — and to negotiate higher sponsor and advertiser fees with evidence, not estimates.
Analytics example: visitor count over the day, top tapped pins, ring popularity, and a heatmap of where visitors spent time on the map.
The money
ShowDayGuide™ pays for itself
You set what your traders, sponsors and advertisers pay, and you keep it all. A page every visitor sees is worth more to a partner than a line in the programme — and with the numbers to show them afterwards, they come back. Put in your own figures.
Simple, transparent pricing
One licence a year for your show, paid in advance. Every band gets the whole product — the only thing that changes is the price, set by the size of your show. Add a small fee for each partner you list, and an optional setup if you'd like us to do the work. No per-visitor charges, nothing hidden.
Free listing
Create your show, add your details, and get a public listing page — completely free. Your show appears on ShowDayGuide™ with dates, location, description and FAQs so visitors can find it online. Take out a licence when you're ready to publish the full guide.
£0
Village
Up to 2,000 visitors
£249 a year
The whole product: map, live schedule, programme, announcements, reminders, offline, analytics
Unlimited committee members
£5 for each trader, sponsor or advertiser you list — you set their price
Optional setup £500, once — or do it yourself free
Town
2,000 – 20,000 visitors
£599 a year
The whole product: map, live schedule, programme, announcements, reminders, offline, analytics
Unlimited committee members
£10 for each trader, sponsor or advertiser you list — you set their price
Optional setup £1,000, once — or do it yourself free
County
20,000 – 50,000 visitors
£1,499 a year
The whole product: map, live schedule, programme, announcements, reminders, offline, analytics
Unlimited committee members
£20 for each trader, sponsor or advertiser you list — you set their price
Optional setup £2,000, once — or do it yourself free
Flagship
50,000+ visitors — for the biggest events in the calendar
✓ The whole product, as every band✓ £40 for each partner you list✓ Setup and integrations scoped with you
Considering building your own app? Read the honest comparison →
Quoted
Your traders, sponsors and advertisers
- Each one you add gets their own page in your show guide.
- We charge you a small fee for each page — the table below.
- You decide what they pay you, and you keep all of it.
For example: a Village show lists 20 traders at £5 each (£100). It adds £10 to each pitch fee and takes £200 — £100 more than it pays us.
| Our fee per page | Village | Town | County | Flagship |
|---|---|---|---|---|
| Standard page Trader Enhanced · Sponsor Digital · Advertiser Listing | £5 | £10 | £20 | £40 |
| Upgraded page Trader Silver · Sponsor Premium · Advertiser Card | £15 | £30 | £60 | £120 |
| Top page Trader Gold · Sponsor Headline · Advertiser Featured | £30 | £60 | £120 | £240 |
| Principal Partner Your one headline partner | £100 | £300 | £1,000 | £3,000 |
Every trader gets at least a standard page. Traders can also buy an upgrade from us themselves. Christmas markets and winter events are priced by trader instead: £12 a trader, £249 minimum.
Common questions
Frequently asked
How long does it take to set up a show?
A committee can set up a show in an evening. The wizard walks through map, schedule, vendors, sections, classes and policies one step at a time. Schedule import accepts spreadsheets, Word docs, PDFs, paste-text and photos of printed programmes — most schedules come in clean in under five minutes.
Do we have to remove our printed programme?
No. ShowDayGuide is a companion to your printed programme — it doesn't have to replace it, unless you want it to. Many shows keep their printed programme exactly as-is and add a QR code on the cover linking to the digital version. Visitors choose which they prefer; many use both. And if programme sales matter to you, you can keep the full timetable behind a paid unlock, with the money going straight to the show.
Can we set up the show now and pay later?
Yes. Creating your show and setting it up by hand is free — adding your schedule, dropping pins on the map, adding your traders and sponsors. Your show's licence is paid before you publish to visitors, or earlier if you'd like the AI tools during setup (such as importing a schedule from a photo). The licence is yearly and covers the whole product; there's no per-visitor or per-action charge.
How do the partner fees work?
Every trader, sponsor or advertiser you add to your guide gets their own page, and you pay us a small fee for each — the amount depends on your show's size and the level of listing. What you charge your partners is entirely up to you, and you keep all of it. Most shows add a little to the pitch fee or sponsorship they already sell.
Can you set it up for us?
Yes, if you'd rather. Doing it yourself is free; our optional setup is a one-off charge by show size, shown on the price table. We build the map, import the schedule and invite your partners, and hand it back ready to publish.
What happens to our show data if we stop using ShowDayGuide?
Your show data belongs to you. You can export everything — schedule, vendor list, sponsor list, advertiser list, analytics — as CSV at any time. If you choose not to renew, your show pages stay accessible to existing visitors for the rest of the year and then archive cleanly.
Can multiple committee members manage the show?
Yes. Invite as many committee members as you need at no extra charge. Assign roles so the chairperson can do everything, the schedule secretary handles events, the trade-stand coordinator handles vendors, and so on. One person doesn't have to do everything.
Can we carry last year's show forward?
Yes. Once your show has run, one click copies it for next year — map, schedule, sections and classes — so you update the dates rather than start from a blank page.
We already have lists of vendors, sponsors and advertisers — do we have to type them all in?
No — importing your existing lists is one of the things ShowDayGuide does for you. Upload or paste what you've already got (a spreadsheet, or even a photo or PDF of last year's programme) and it reads the names and details in and organises them for you. Invites carry your show's name, so the relationships you've already built carry straight over, with barely any typing.
Are there long-term contracts?
No. The licence is for a year at a time, paid in advance, and you decide each year whether to renew. If you'd like certainty, a multi-year agreement locks today's price for its whole term.
Not sure if it's right for your show?
We're happy to talk through your show and answer any questions. No pressure, no commitment — just a conversation.