Interactive map
Pinch to zoom, tap pins for details — find toilets, food, first aid and every ring. Stays usable when the signal drops.
The digital show companion
Your whole show, right on your phone
Interactive maps, live schedules, GPS location and real-time announcements — no app to download, works even when the signal drops. Enjoy the show like never before.
Try it yourself
Interactive show map
Tap the pins to find toilets, parking, food vendors, first aid and every ring. A blue dot shows the visitor's GPS position live on the map.
Tap a pin to explore
Upload your own show map and we'll optimise it automatically, or build one from scratch using our map builder — either way, you get interactive pins exactly where you need them.
No map? No problem
Build your own from scratch
Don't have an existing site map? Use our map builder to create one — find your field on satellite view, draw the boundary and place your areas. No design skills needed.
Built with our map builder. Find your showground, draw the boundary, place your areas — interactive pins are added automatically. Works alongside uploaded maps too.
Always up to date
Live schedule & announcements
Filter the schedule by ring, set reminders for the events that matter, and get real-time updates straight to a visitor's phone — even when the PA system can't reach them.
Live announcements
Everything you need on show day
One link. Your complete show guide.
Live schedule
See what's on right now, filter by ring, and set reminders so visitors never miss the events they came for.
Full programme
Sections, classes, trophies and section secretaries — the entire programme browsable from one page.
Find every vendor
Browse trade stands, food vans and traders with photos, opening times and locations. Visitors can still find them online after they get home.
GPS location
A blue dot shows visitors roughly where they are on the map. No more squinting at a paper programme trying to work out which field they're in.
Live announcements
Ring changes, delays and updates delivered straight to phones — even when visitors are out of earshot of the PA system.
Event reminders
Tap 'Remind me' on any event and get a notification 10 minutes before it starts. Never miss the grand parade again.
Works offline
Everything loads at the gate and stays on the phone. When 5,000 people saturate the signal, the show guide keeps working.
Built for everyone at the show
Visitors, organisers and partners
Show organisers
Give visitors a digital companion alongside your existing programme. Give every trader, sponsor and advertiser a page in your guide, charge them what you like and keep all of it — all managed from one dashboard.
Learn more →Partners
Vendors, sponsors and advertisers all reach show-going visitors before, during and after show day. Three ways in, each arranged with the show, each with a clear path to results.
See the options →Visitors
Just scan the QR code on the programme or follow a link. No app download, no sign-up, no fuss. Your show guide is ready the moment you arrive.
How it works →Common questions
Frequently asked
What is ShowDayGuide?
ShowDayGuide is a mobile-first digital companion platform for UK agricultural, county, country and dog shows. Visitors get an interactive map, live schedule with reminders, GPS location, real-time announcements and the show's full programme — all from a web link, with no app to download.
Do visitors need to download an app?
No. ShowDayGuide opens straight in any modern web browser. Visitors scan a QR code on the programme or follow a link, and the show guide loads on their phone immediately. No app store, no sign-up, no account required.
Does it work without phone signal?
Yes. Once the show page loads at the gate, the map, schedule, vendor listings and programme are stored on the visitor's phone. Even when 5,000 people saturate the cellular signal at a busy show, the guide keeps working. Live announcements need signal to arrive in real time, but already-loaded content stays accessible.
Is it free for visitors?
Yes. Visitors never pay to use ShowDayGuide — the show pays an annual licence based on its size. Some shows sell their full digital programme, just as they sell the printed one.
Does it replace the printed programme?
No. ShowDayGuide is designed as a companion to the printed programme, not a replacement. Shows can run digital-and-print together — many keep their printed programmes and add a QR code on the cover that scans to the digital version. Visitors choose which they prefer; many use both.
How does my show get on ShowDayGuide?
Show organisers create an account, set up the show via a guided wizard, upload or build a map, import the schedule, and add sections, classes and trophies. The platform is designed for self-service — a committee can set up a show in an evening, or we can set it up for you for a one-off fee. The licence is paid annually, in advance.
Is visitor data safe?
Yes. ShowDayGuide does not require visitor sign-up, does not sell visitor data, and does not share visitor information with advertisers or sponsors. Visitors who choose to opt in to push notifications can revoke at any time. Full details are in the privacy policy.