ShowDayGuide
For Advertisers

Put your business in front of every show visitor

From Village show listings to Flagship featured placement. Pick a show, pick a tier, get in front of visitors.

S
Oakshire County Show
Header band · Featured only
Pennine Joinery
Bespoke staircases · 01388 555 012
FEATURED
Schedule
9:30 · Main Ring — Heavy Horses
11:00 · Sheep judging
Between sections · Card + Featured
The Moorhen Inn, Corbridge
Sunday roast from £14
Vendors
Trade stands · Food · Crafts
Between vendors · Card + Featured
Local trades directory
Atkinson Electrical · Bell Garage ·
Crofton Joinery · Dale View B&B ·
Eastgate Vets
All Listing tier — alphabetical, all visible
Visitor's phone — show page
Three tiers, four surfaces, controlled density.
Every ad slot is a single position. We never show more than one ad per slot at a time — but the inventory behind each slot rotates, so we don't cap how many advertisers a show can take.
Featured
Guaranteed header band. Shared rotation on home, schedule, and vendor surfaces.
WebPhoneEmailIGFB
Card
Image + body rotation on home between-sections, schedule, vendor directory.
WebPhoneEmailIGFB
Listing
Always visible in the classified directory. Plus shared rotation on section pages.
WebPhoneEmail
Higher tiers display more often. Per-session rotation keeps it fair and clean.
Three placement tiers

Pick a format. Pick a show. Agree it with the show.

A Listing comes with every advert — your show pays for it. Card and Featured are upgrades you arrange with the show. Each show sets its own advertising prices, just as it does for its printed programme. One show at a time, no ongoing commitment.

Every advertiser gets this
Listing
Logo + text. Cheapest. Effective.
The digital equivalent of a printed programme advert: your logo, business name, tagline and contact details shown in the show's advert section. Seen by every visitor who browses — not clickable, so it's pure presence and reach.
  • Business name + tagline
  • Your logo (no other imagery)
  • Phone, email and website shown as text — not clickable
  • Appears in the adverts section of the show guide
  • Live for the 3 days before the show, through show day
  • Impressions analytics — how many visitors saw your advert
Included for every advertiser — paid for by your show.
Card
Image + headline + body + CTA.
Full image-card placement. Photo, headline, body copy, tappable contact and links, and a call-to-action button with your own text. The middle tier — best balance of cost and reach.
  • Everything in Listing, plus —
  • A full image advert (your logo, product photo, or location shot)
  • Tappable contact and links — phone, email, website, socials
  • Headline + body copy
  • Call-to-action button with your own text (‘Book now’, ‘Get offer’)
  • Shown twice in the guide — the adverts section, plus the compact advert slot beside the show schedule
  • Full click-through analytics — see exactly what visitors tapped
  • Live for the week before the show, and the week after
Upgrade through your show — ask the organiser.
Featured
The full-size slot. Two placements. Maximum reach.
Premium ad real estate. Your advert takes the dedicated full-size slot at the top of the adverts section — never sharing space with smaller adverts — plus a second call-to-action button and the longest run. Optional push notification rights (where the show supports them). For regional brands who want to dominate a show's commercial inventory.
  • Everything in Card, plus —
  • The dedicated full-size slot at the top of the adverts section — never shares space with smaller adverts
  • Second call-to-action button with your own text
  • Also shown in the compact advert slot beside the show schedule
  • Optional push notification rights
  • Enhanced analytics
  • Stays live longest — the 2 weeks before, right through to 2 weeks after the show
Upgrade through your show — ask the organiser.

Found the format that fits? Send an enquiry and we'll come back within one working day with shows that match — and put you in touch with them.

See an example advert
The placement rules

Where your ad appears — and where it doesn't

Advertising surfaces are deliberately limited. We protect the visitor experience because that's what makes the audience valuable in the first place.

Appears on
Show home page
Banner / card slots between content sections. The most-viewed surface on the platform.
Section pages
Small placements between section blocks. Reaches visitors actively browsing categories that match your business.
Schedule view
Between schedule events or in the footer. Visitors planning their day see your ad in context.
Vendor directory
Between vendor cards. Reaches visitors with shopping intent.
Never on
The map
The map is core visitor value — we keep it clean. No exceptions.
Announcements feed
Announcements are for safety, lost-children, and weather. Never compete with that.
Class and trophy detail pages
Competition integrity and memorial sensitivity matter. No ads here.
Plus: we cap density to one ad per slot at a time. Inventory rotates between ads, so a show can take many more advertisers than there are slot positions while the visitor never sees a cluttered page.
The audience match

Who advertises with us

The local and regional businesses already running in printed programmes — now reaching visitors on their phones with click-throughs, calls, and real engagement data.

Local trades
Joiners, electricians, plumbers, builders, mechanics. Listing tier works well — clear contact details in front of the right audience.
Listing fits
Food & hospitality
Pubs, cafés, B&Bs, holiday cottages, farm shops. Card tier — the photo of your food or premises is the hook.
Card fits
Professional services
Funeral directors, vets, accountants, estate agents. Card tier for full context; Listing if you just need contact details out there.
Card fits
Regional brands
Caravan dealers, agricultural suppliers, regional retailers. Featured tier — premium placement across multiple shows.
Featured fits
The numbers

The data your printed programme can't give you

Every impression, every website click, every phone call, every email tap — measured per placement, broken down by surface. Honest attribution per advertiser, not aggregated guesswork.

ShowDayGuide — Advertiser Dashboard
Pennine Joinery
Featured · Oakshire County Show 2026
Overview
Channels
Surfaces
Creative
Settings
Show Day Analytics
Sat 12 Sept 2026
Live placement
Impressions
8,247
Clicks
312
Calls
47
CTR
3.78%
Impressions through the day
Peak: 2,140 around lunch judging
8am10am12pm2pm4pm
Where the engagement came from
Website
187
Phone
47
Email
62
Social
16
Where your impressions came from
Show home page header
47% of total impressions
3,891
Home between sections
26% of total impressions
2,142
Schedule view
17% of total impressions
1,398
Vendor directory
10% of total impressions
816
Sponsor as well?

These are different products. You can do both.

Advertising is paid media placement — pure visibility, no tie to a show element. Sponsoring is brand association — your logo next to a class, ring, or the whole show. Plenty of businesses do both: advertise in the local shows where their audience is, sponsor the one show they have a deeper relationship with.

Tied to a show element?
Advertiser
No — pure media
Sponsor
Yes — sponsor a class, ring, section, or whole show
Who sets the price
Advertiser
The show — you pay the show
Sponsor
The show — you pay the show
Best for
Advertiser
Local trade, hospitality, regional services
Sponsor
Brands wanting recognition tied to a show element
See the sponsor page for the sponsor tiers.
How it works

Agree it with the show. Upload your ad. You're live.

You advertise with the show, so you deal with the show. Agree your format with the organiser and pay the show at its own price. The show adds you to its guide and sends you a link to upload your image and details — and your ad runs for its format's window.

Don't know the organiser? Use the orange button below. Tell us your business and the show you want to appear in (or shows — several is fine). We'll come back within one working day and put you in touch.

Already advertise in the printed programme? Many businesses do both — print stays in households for a fortnight, digital reaches every visitor who opens the show on their phone with click-throughs print can't offer. They're complementary, not competing.

FAQs

The questions other advertisers asked first

What's the difference between advertising and sponsoring?
An advertiser pays purely for placement — your business shown in front of visitors, with no tie to any specific class, section, or trophy. A sponsor backs a specific show element (a class, the main ring, the whole show as Principal Partner). Different products for different aims. Most local businesses choose advertising; commercial brands wanting brand-element association choose sponsorship. Many do both — they're not mutually exclusive. We have separate pages for each.
Who do I pay, and how much is it?
You advertise with the show, so you pay the show, at the show's own price — exactly as you would for an advert in its printed programme. Prices vary by show and by format. Ask the organiser, or use the enquiry button and we'll put you in touch with the shows you want.
How many people will actually see my ad?
Reach scales with show size. A Village show brings up to 2,000 visitors; a Town show 2,000–20,000; a County show 20,000–50,000; a Flagship show 50,000 or more. Every visitor who opens the show on their phone hits at least one surface where ads appear. You get real impression and click-through analytics — exact numbers, not estimates.
Where do ads actually appear?
Show home page, section pages, schedule view, and vendor directory — those are the four surfaces. Ads NEVER appear on the map (core visitor value), in the announcements feed (safety alerts only), or on class/trophy detail pages (competition integrity and memorial sensitivity). We cap density to one ad per slot at a time — inventory rotates between ads, so a show can take many more advertisers than there are slot positions, while the visitor never sees a cluttered page.
Can I just place one ad on one show?
Yes. Single-show advertising is the most common pattern, especially for local businesses. Pick the show that matches your audience, agree the format with the show, and your ad runs for that format's window — before the show, on the day, and after it for Card and Featured.
Can I advertise across multiple shows?
Yes. Each show sets its own advertising prices, so you agree each one with its show. Tell us which shows or which region you want to cover and we'll put you in touch with each organiser.
What format works best for my business?
Local trade (joinery, plumbing, electrical): Listing tier works well — clear contact details in front of the right audience. Hospitality (pubs, food, accommodation): Card tier — the photo matters. Regional brand or franchise: Featured tier — larger placement, more surfaces. If in doubt, get in touch with what your business does and we'll recommend.
How do I sign up?
Agree your advert with the show. The show adds you to its guide and sends you a link to upload your image and details. Don't know the organiser? Use the orange 'Advertiser enquiry' button below — tell us your business and the shows you want to appear in, and we'll put you in touch within one working day.
What if the show is cancelled or postponed?
Your advert is agreed with the show, so cancellation and refunds are between you and the show, on the show's own terms. If the show is postponed, your placement moves to the new date.

Ready to get your business in front of show visitors?

Tell us your business and which show you'd like to appear in. We'll come back within one working day and put you in touch with the organiser.

See an example advert