For Vendors
Be found before, during, and after the show.
You pay for your pitch. You unload the van. You stand in your stall all day. ShowDayGuide™ makes sure visitors actually find you — and keeps your business in front of them after they've gone home.
A full vendor page, push notifications to interested visitors, and post-show visibility your printed listing can't match.
Many wins from one listing
More ways to get customers — every one of them measurable.
A paper-programme listing gives you one thing: your name in alphabetical order. A ShowDayGuide™ listing gives you more — and every one of them shows up in your analytics with a number next to it.
Found by visitors who'd have walked past
Your pin is tappable on the map. Visitors browsing for food vendors, gift stalls, craft sellers, or any vendor category find you on the day — before they walk past your stall.
Gold tier
Featured on the show page
Gold tier only. Your offer appears in rotation in the show's Featured Offers panel — the high-visibility slot every visitor sees when they open the vendor section. A prominent place on the page everyone visits.
Push offers to interested visitors
Silver and Gold tiers send a push notification to visitors who've engaged with your listing or opted in to your show's alerts. A targeted '15% off in the next hour' lands on the phones of people already curious about you — exactly when they're nearby and ready to buy.
Sell to visitors after they've gone home
Your page stays live 3–14 days after the show. The visitor who liked your stall on Saturday goes home, opens their phone Tuesday, taps through to your website, buys. The paper programme is in the bin by then.
Know exactly what worked
See your page views, your link clicks, and how your show-day offer performed. Find out what drove footfall and what fell flat. Plan next year's pitch with data, not guesswork.
Your listing
Your page comes with the show. Upgrade if you want more.
Every trader at a ShowDayGuide™ show gets a full Enhanced page, paid for by the show. Silver and Gold are optional upgrades you buy from us, one show at a time — priced by the size of the show, and shown to you before you buy. No subscriptions, no contracts.
Every trader gets this
Enhanced
Your own page. Your business. Your offer.
Every trader at the show gets a full page inside the show guide. Visitors find you on the map, see what you sell and what you're offering today, and tap straight through to your website or Instagram.
- Your pin on the showground map
- Full vendor page (logo, description, products or menu with prices)
- Show-day offer banner ('today only' deals)
- Website + Social Media links
- Live from 3 days before the show, through 3 days after — your page and tappable phone, email and website links
- View count (how many visitors landed on your page)
Included for every trader — paid for by your show.
Silver
A banner photo. A week live. One push.
Your page leads with a wide banner photo, and we'll read your price list straight off a photo so you don't have to type it. Doubles your post-show window to a full week, and unlocks the push notification — one direct message to visitors who've engaged with your listing or opted in to your show's alerts.
- Everything in Enhanced, plus —
- Wide banner photo across the top of your page
- Snap your menu board or price list — we'll type your items up for you
- Live from 3 days before the show, through a full 7 days after — a week of post-show trade
- 1 push notification — send your show-day offer straight to the phones of visitors signed up to the show’s alerts
- Full analytics (page views, link clicks)
Optional upgrade you can buy for any show — priced by the show's size.
Best for serious traders
Gold
Featured on the show page. Two weeks live. Two pushes.
Your offer in the show's Featured Offers panel — in rotation alongside other Gold vendors, seen by every visitor browsing the vendor section. Plus two weeks of post-show visibility, two pushes, priority placement, and full post-show analytics.
- Everything in Silver, plus —
- Featured offer on the main show page, seen by every visitor browsing vendors
- Live from 3 days before the show, through 14 days after — two full weeks of post-show visibility
- 2 push notifications — one during the show, one after, reaching visitors again once they’re home
- Priority placement (top of vendor list)
- Full post-show analytics in your dashboard
Optional upgrade you can buy for any show — priced by the show's size.
All listings are protected from scrapers and spam bots. Your contact details (phone, email) are visible to real visitors only during your page's window — not in the page source, not available to harvesters or data aggregators.
Your vendor page
Where visitors find you — before, during, and after.
Every trader gets a dedicated page inside the show guide. Visitors land here from your map pin, from a vendor search, or from a push notification — and they get everything they need to walk to your stall or buy from you online.
Your logo, your offer — and your banner: A show-day offer banner gives visitors a concrete reason to come over now, not later. Silver and Gold lead with a wide photo of your stall across the top of the page.
Tag what you sell: Tag your stall by category — food, drink, gifts, crafts, services, charity — so visitors browsing the directory find your listing. Tags are free and you choose every one.
Website, Instagram, Facebook: One tap from your page to your website or socials. Visitors who like your stall follow you immediately — and buy long after they've gone home.
Directions to your stall: Visitors tap once, their phone's map opens, and they walk straight to you. No more 'is it past the bandstand or before it?'.
Stays live after the show: Every page: 3 days. Silver: 7 days. Gold: 14 days. A visitor who saw your stall but didn't have time to chat on Saturday can find you online on Tuesday — and become a customer the same week.
Side by side
A paper-programme listing vs a ShowDayGuide™ listing
Both have their place — but one of them goes in the bin Sunday night.
We're not saying skip the printed programme. Lots of visitors still love it. We're saying have both — paper for nostalgia, digital for the actual return.
Run the numbers
What does it look like for your stall?
Compare a paper-programme listing with the page your show includes — and with an upgrade that adds push offers and a longer window after the show.
Your details, protected
Visible to real visitors. Invisible to bots and scrapers.
Your phone number and email never appear in the raw page source. Visitors who want to contact you tap a button, pass a quick bot check, and see your details. Anyone scraping the web — looking to fill a junk-mail list or sell your number to a marketing aggregator — gets nothing. Contact details are only visible during your page's window: from 3 days before the show until 3 days after on the standard page, 7 on Silver and 14 on Gold. Website and social links are visible for the same window.
FAQs
The questions other vendors asked first
Do I have to pay for my listing?
No. Your page is paid for by your show — every trader at a ShowDayGuide™ show gets a full Enhanced page. How your show prices its pitches is up to the show; some build the page into the pitch fee. You only pay us if you choose an upgrade: Silver or Gold, priced by the size of the show, and shown to you before you buy.
What if my show isn't using ShowDayGuide™ yet?
Tell your show organiser — or tell us which show it is, and we'll get in touch with the organiser on your behalf.
I already pay for my pitch. Why would I upgrade?
You don't have to — your page is already there. Your pitch gets your stand on the showground; your page gets your business on the phone of every visitor looking for what you sell. An upgrade is for traders who want more from the same show: a banner photo, a push offer to interested visitors, a Featured Offers slot, and up to two weeks after the show to turn browsers into buyers.
Do visitors need to download an app?
No — visitors get to the show guide by scanning the QR code on the printed programme or visiting the show's URL. No download required, works on every phone. Shows we work with display the QR code prominently, and most visitors check it at some point to find the schedule or a particular stand. Real visitor numbers vary by show, and our analytics will show you exactly how many people viewed your listing.
What does 'page stays live X days after the show' actually mean?
Your dedicated vendor page (the thing visitors land on when they tap your pin) remains accessible at its show URL for the post-show window. That means a visitor who liked your stall but didn't have time to buy on Saturday — or who saw your offer on a friend's phone and wanted to check you out — can still find your full page Sunday, Monday, Tuesday, and convert. Every page stays live for 3 days after the show; Silver gives you a week, Gold gives you two weeks.
How do push notifications work?
Silver and Gold vendors can send one (Silver) or two (Gold) push notifications. They reach visitors who've engaged with your listing — tapped your map pin, viewed your vendor page, or asked for directions to your stall — and visitors who've opted in to alerts for that show. We don't push your message to people who've shown no interest in you (that's UK GDPR / PECR law, and it's also why a focused message converts better). Useful for 'today only' offers, 'free sample at stall 12' announcements, or 'we're still selling honey from our website — 15% off this week' follow-ups. The standard page doesn't include push.
What is the Featured Offers panel on the show page?
A prominent panel at the top of every show's vendor section, displaying a rotating selection of offers from Gold-tier vendors at that show. Every visitor who browses the vendor section sees the panel — so your offer gets high-visibility real estate, not just a buried alphabetical listing. All Gold vendors at a show appear in rotation (random selection on each page load), so you're guaranteed to be in the rotation regardless of when you sign up. Unlike push notifications, this is passive display — visitors pull the content, you don't push it. That means no GDPR consent needed and every visitor browsing vendors sees the panel. Gold tier only.
What about my contact details — phone and email?
We protect your contact details from scrapers and bots. Your phone, email, website and social links are visible to real visitors for your page's window — from 3 days before the show to 3 days after on the standard page, 7 days after on Silver and 14 on Gold — and never to harvesters year-round.
I trade at several shows. How does that work?
Each show includes your standard page, so a season on the circuit costs you nothing for the listing itself. Upgrades are bought per show and priced by the size of the show — the same price at every show of the same size, with no negotiation and no discounts, so a trader running a circuit can budget easily.
What if I buy an upgrade and change my mind?
Full refund within 7 days of payment if the upgraded page hasn't gone live and no AI features have been used. Once it's live on the show's guide it's non-refundable — the listing is the service. Your standard page is unaffected either way.
Can I update my page?
Yes — change your offer, swap photos, update your hours, fix typos. Changes appear on your page straight away.
Does ShowDayGuide™ work for food vendors / bars / charities / services, not just trade stands?
Yes — any stand at the show. Food and drink vendors list their menu with prices, craft and gift stalls their products, and services and charity stands say what they offer and how to get in touch. Every stand gets the same page, pin and window.